Darren Builds

I build businesses and software. From brick and mortar to AI-powered systems.

Black and white portrait of Darren Peterson

The Builder Arc

The Builder Arc

I started coding at 11.
Computer science was always home.

Then I built Finley's Barbershop … an idea that became 18 years of building and refining a multi-location brand.

After leading its growth and transition, I returned to software … fully focused, at a time when AI is redefining what's possible.

Same builder. Different tools.

This might be the most exciting time to build.

“Different zones of thought produce different kinds of minds.”

— Inspired by A Fire Upon the Deep, Vernor Vinge

What I'm Building Now

What I'm Building Now

More at fortheanlabs.com

PolicyPhile

Early Access

Instant, cited answers to handbook and HR policy questions.

PaletteCheck

Early Access

AI brand compliance checks for text and visual assets before publishing.

VoxBurst

Early Access

Plan, schedule, approve, and measure social content in one workspace.

HelpBaseHQ

Beta

Multi-tenant support content APIs for blog, FAQ, and community.

How I Build

How I Build

  • Systems over features
  • Distribution matters
  • Delete more than you add
  • Real world experience informs better software